Aqualisa Quartz Essay

What is the quartz rate proposition to the pipe fitters? To consumers? The value propositions to the plumbers areDue to vitreous silica easy adroitness plumbers cause is reduced to 25% of original time. Plumbers find the installation is straightforward and hence they are ready to shoot their young apprentices Plumbers said its just Push-fit-connect and its not in the wall and its really easy to use On an average plumbers house do much jobs thereby increasing their gainThe harbor propositions to the consumers areOne of the major issues for the guest is to get conistent water pressure which is solved in crystallization Customers can have their required temperature by Ther intimatelyatic maneuver rather than checking it for the required temperature in front quartz the survey says that 44% of cascade ask replacement. By using Quartz there is little chance of breakdown and hence maintenance is much easy for the customerThe output had aesthetic imagine and elegant desi gnIts good for the folk with the childrenSuitable for all types of water systemsOne liaison control system and ability to control remotelyAqualisa launched the most significant exhibitioner innovation in recent British history the Quartz exhibitioner. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The bon ton is faced with some key issues about whether to modification the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the context of their be product line.This case shows that despite the fact Aqualisa had a great product it doesnt necessarily entertain that this is going to manifest in great sales of the product. Innovation needs managing in an integrated personal manner it is not enoughjust to manage abilities in a technological supe rior product. Aqualisa had the generation of a technological innovation but lacked the ability to tinge this to end users. The challenge for Aqualisa is in effectively communication to its customers and making them aware of the fact that they have highly-developed such a product, before their competitors catch up. In order, for Aqualisa to succeed they need to synergise the components of their marketing mix by an effective communication, positioning, and distribution strategies.In the case in states that lone(prenominal) about 60% of U.K homes, consumers are only probably going to buy at most two showers in their lifetime and because key submitrs in the decision making process like plumbers where distressed of adopting the new technology it also led to the ships companys low sales because the majority of the UK shower market is made of replacement showers and plumbers tend to pillow loyal to their selected brand as it is the most comfy for them in using when installing beca use of their previous experiences.Quartz Value Proposition PlumbersWhat Plumbers wanted Ease of installation shade product with minimal breakdowns Service unblock (minimal service requirement) Product Benefits Flexible location of the control social unit requires minimal remodeling of the bathroom making shower installation simple, cutting the installation time to half(a) a day Value Proposition strong and easy installation requiring only basic skills (more installations per plumber per day resulting in higher income)Quartz Value Proposition CustomersWhat Customers wanted Aesthetic design (great whole steps) secure water pressure without temperature fluctuations Ease of use Quality product with minimal breakdowns Product Benefits Controller unit can be concealed in the capital or closet leading to a sleeker look in the shower stall In-built pump provides more than adequate water pressure Electronic curb allows for easy controls and steady temperatures One touc h control Value Proposition Clean and sleek looking for shower which is easy touse and provides efficient and true water pressure and temperatureWhy is Quartz not selling?SalesPlumbers turnPlumbers distrust electronic controls / new technical innovations Plumbers influence over 50% of shower purchases In 25% of the cases the purchasing decision is at his sole prudenceLimited Distribution Channel Product damage Priced at a premium and hence unkindly to D-I-Y buyers as well as developers which are both price sensitive segments Trade Shops account for 80% of mixer showers sales Staff in sell shops not high on product knowledge, set by market demand Showrooms have be the best sales potential but Aqualisa is on hand(predicate) in only 25% of all showrooms